3 Brilliant Social Media tips to improve your brand

Social Media is not for play anymore, its now a powerful marketing platform. Its easy to advertise products or services online, but the challenge is to ensure that the adverts reach the target audience.

Below are 3 quick tips you can use to improve your business brand on social media:

1) Write blog contents for your target audience: Your blog should talk about what your target audience wants to know, it should also talk about how your products or services  can solve customers problem rather than the products or services instead. Ensure you blog often, Let your customers know that you are always available, by blogging often.

2) Use social media for customer services: Relate with your customers through the social media, and always acknowledge replies.

3) Be transparent: Take responsibilities of your actions, if you are criticized about any of your actions, or posts, kindly accept and make corrections. Customers always appreciate when their complains are appreciated and worked on.

FIVE SMARTEST WAY TO PROMOTE YOUR BUSINESS ONLINE

Businesses only grow when there are good marketing strategies. Online marketing today has not only made business visibility easier, it has reduced marketing cost, and an  increased ROI

These are five smartest way to promote business online with little or even no fund.

1) Search Engine Optimization:  This is a free method of increasing website visibility, also known as organic search.  This is achieved by following these simple steps:

   a) Add your website to search engines like google, yahoo or bing etc. For google, visit "www.google.com/addurl" to add your domain name. 

   b)  Give the website good contents that includes Text, Images, Keywords that are related to what people are looking for. The higher the relevance of your website, the higher the website will be ranked high in the search engines, which improves your website visibility.

2) Search Engine Marketing: This is a paid advertising method, eg Google Adwords. With this, you can position your business (ads) next to or above the Organic search result. You can also choose words or phrases your ads should appear for. Ads can be scheduled by determining when, where to run the adverts.

3) Local Listing:  For small business owners who run their business in a particular location, local listing can be used to connect to customers within that vicinity. They are displayed on search result when someone searches for product or services in a particular location.  This can be achieved through google local listing by visiting www.google.com/placesforbusiness

4) Social Media: sites like facebook, twitter, youtube etc offers unique opportunity to get feedback, and increase the niche of your business to customers, friends and families.

5) Email Marketing: Its a cost effective way of marketing product and services to both new and existing customers to your website. On can easily share news about new offers and promotions going on, giving out special offers.

What you need to know before designing your Website

 

In this Internet age, many users find it necessary to research about a particular topic or the other on the internet. There is a need to understand the following terms.

 Website:  A website is a collection of  web pages that are linked together through hyperlinks. These web pages can contain Images, word text, Videos etc. The main page in a website is called a Home Page, and the other pages are called Sub Pages. The hyper(links), link the Home page with sub pages, the sub pages together, and externally to another website.

CHARACTERISTICS OF A GOOD WEBSITE

1) It must be ORIGINAL: Contents matters a lot in web designing. The primary aim people visits your website is to get information about what you do. The content should be unique, real, and up to date.  A website that is not always updated risks loosing  potential customers, and being redundant. 

2) User Friendly Navigation: A good  website must be well organized, named in a way that the audience will easily understand. All the pages should be given unique names that fits what the page is all about. eg: A page that discuss about your "Services" should be named Services, Our Services, What we do etc. Ensure that all links are working well, (avoid broken links) and if you have a lot of content, design a search box, to make it easy to find.

3) Professional Design Layout: A good website should be simple and attractive to viewers. A website with colour riots will not be appealing to users to come back. The text, and lettering should be normal and appealing to the users.

4) It must be FAST: A good website must be fast in loading, the time it takes a website to load determines whether users will revisit the website. The size of the graphics used, server speed, traffic volume, etc are some of the factors that determines how fast a website is. Always regard the factors mentioned to avoid crawling website.

5) Search Engine Optimization: There are millions of website that are not visible, this is because of a poor or no Search engine optimization. Websites should have KEYWORDS that users may search for to find a service or a product.  A tool like Google Keyword Planner can assist with good Keywords suggestions. With a good keyword, one can have thousands of visitors visiting the website daily.

6) Link Building: A good website should have relevant links pointing to it. eg Google, Yahoo,etc. This  improves the  awareness and the visibility of the website. Social Media sites are also very important in website visibility, facebook, twitter, instagram, youtube, linkedin etc.